Praise that still fits another product is not a reason to order
A smooth first-person compliment that stays true if you swap in a different product does not show that someone used the item on the page.
Fast shipping, careful packing, works well. The editors wrote that sentence, and it still stands if you swap in a T-shirt or a power bank. It is not a review taken from a store, and it is not a sentence a tool just returned.
A fluent review written in the first person does not prove that someone used the item on the page. Praise that stays true when you move it under another product is not a reason to place the order.
A person who does not exist can still write a compliment
On 14 August 2024, the US Federal Trade Commission, the FTC, issued a press release about its final rule on consumer reviews and testimonials. The release says the rule addresses reviews and testimonials that falsely present them as written by someone who does not exist — for example a fake review produced by artificial intelligence — or by someone who did not actually experience the business, product, or service. The rule bars a business from creating or selling those reviews, and from buying them when the business knew, or should have known, that they were fake.
The FTC’s questions-and-answers page says the rule took effect on 21 October 2024. The page answers that an ordinary consumer is not covered by the rule for a sentence they write or do not write. The part about what a review says applies to what a business does. The page also says that answers from FTC staff are not the last word for every situation.
This rule is law in the United States. It is not law in Vietnam, and it does not hand you a style test that tells which sentence a machine wrote.
If the sentence still stands after you swap the product, drop it
Read the compliment as if it sat under a different item of the same kind. If you do not have to change the words and the sentence is still true, that sentence is not evidence particular to the item open on the page. Keep a review that names a detail true only of that item: a part, a measurement, or a fault that the product page also shows, or that you can see on the item in your hand.
Keep a chatbot’s price only when the seller’s page shows it is about a table a chatbot assembled, set against the seller’s page. This article is the review sentence under the sales page. The two pieces of writing sit in different places.
Sources
- FTC — Final rule banning fake reviews and testimonials: the 14 August 2024 release on reviews by people who do not exist, including fake reviews produced by artificial intelligence.
- FTC — Consumer Reviews and Testimonials Rule: Questions and Answers: the questions-and-answers page on the 21 October 2024 effective date and on the scope that applies to businesses.